Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble Davis Dyer, Frederick Dalzell, Roweno Olegario
Publisher: Harvard Business Review Press
Mar 3, 2011 - Procter and Gamble is included in the Fortune's list of five hundred companies and most admired companies in the world. Excerpt from the book "Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble": @. Dec 10, 2011 - The disposable diapers are test-marketed in early December in Peoria, Illinois, by manufacturer Procter & Gamble. P& G's Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Jul 15, 2013 - Rising Tide : Lessons from 165 Years of Brand Building at Procter and Gamble book . �Those higher-income shoppers have proved resilient in the face of steep energy prices over the past year, but as the housing market slows, Wall Street has been worried that upscale retailers would start to suffer.” “'The tide is going out for all retailers at the moment,' said Christian Holland, who helps manage about $1 billion in London. Mar 22, 2013 - YouGov calculates Buzz scores by asking survey respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" Buzz scores Reputation score: 77.98 2012 score: 78.09 Procter & Gamble Co., makers of well-known products such as Gillette shaving razors, Tide laundry detergent and Crest toothpaste, improved from 15th place in last year's ranking to ninth this year. Aug 30, 2006 - They feel a pinch from rising interest rates on credit cards and home-equity loans. (It's called Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble)I have learned SO much! Jul 15, 2013 - Rising Tide of Color Against . �The middle class is being squeezed. Jul 3, 2013 - I've been reading through a book that they gave me about P&G's history and it's absolutely phenomenal!